In the U.S we have a certain image of Swedish people. Tall, blonde, beautiful, and built like Norse Gods/Goddesses. Upon my arrival here I learned that resisting the temptation of sweets was not their secret. Did you know that Sweden eats the most loose candy per capita in the world? It is also the largest importer of candy in the world. (Think about there only being around 10 million people in Sweden- that’s about the total population of New York City) The amount of loose candy eaten in Sweden is said to make up for 4% of the country’s total sugar consumption!
I know I have talked a lot about Swedish pastries and treats (Here, here, here, here, and here), and true to both American and Swedish form I have eaten my fair share of these delicious baked goods. However! This Swedish candy culture has never passed my lips. That’s right. I have not fallen weak to the loose candy craze! I have not picked up a shovel and filled a colorful paper bag* with anything my sweet tooth desires. I really am proud of myself because no matter what type of store you step foot in, small or large, food or none, you are met with this: (*similar to a bag or bucket of popcorn from the movie theater, eaten with absent yet impressive speed)
This is not a candy store but a place to buy movies. The Lösgodis take up about 1/4 of this store while the rest is filled with DVDs and blue-ray movies to buy. Maybe a movie store is a bad example, as there is usually some (small) selection of treats, but that pales in comparison. The concept of loose goodies is not an unfamiliar one, but never to such a extent unless it was an actual candy store. Even then, the loose candy selection would only make up for a rather small part.
Americans are known for overeating unhealthy food and having a heavy sweet tooth, so I was caught off guard when I saw such quantities of candy in a seemingly health conscious country.
This candy craze is so integrated into the Swedish culture that there is even such a tradition as “Lördagsgodis” which means Saturday Candy. In the 1950’s it was recommended by the Board of Health to limit children’s candy intake to once a week instead of daily in an effort to slow down tooth decay. I have read on a few blogs of attempts to get their children off of the candy by giving them money on Saturdays instead of the sweet treats. It seems there is almost no getting around having a candy-filled child in Sweden, as the Lösgodis are everywhere and all the other kids are eating them.
It is not only the children that love Lösgodis. I have seen bags of Lösgodis given as presents (to adults) and met with excitement- Swedes do love their candy. Even if they didn’t pick it themselves, they are sure to enjoy what ever is inside because all of the candy is classic.
Classic to Swedes. This past weekend my husbands nephew had some Lösgodis that we were picking from and I was embarrassed to admit that I didn’t like any of them. To the point that I had to spit them out. The family laughed and was shocked because they are all beloved classic flavors. Two types of favorites I have noticed are marshmallow candies and salty black liquorice. There is also a selection of hard candies, coated candies, gummy, caramel, and chocolate.
To be honest I am a bit skeptical to even try any Lösgodis because I have not yet tasted any Swedish candy that suits my Americanized taste buds. I’ve been told that the difference is that Americans prefer a more sugary and sweeter taste, which seems true. Of course I have only tried a very small fraction of the selection, so I am not yet a complete candy outcast.