Something Swedish


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Stig Stiger Ner

For the past 14 years ICA, a large supermarket chain in Sweden, started doing commercials (reklam) that have become a  part of Swedish culture. Maybe saying that a commercial is part of culture is a bit of a stretch, but these comical skits are really popular and beloved. Every week or so, Sweden gets to chuckle as the store manager, Stig Olsson, and a few employees work around the store, film commercials, eat in the break room, or go on vacation together. Each character has their own personality and brings something to the commercial. Here’s a quick mash up so you get an idea:

ICA reklam come out every week or so and never fail to make me laugh and I’m not alone; ICA’s Youtube channel has more than 26,000 subscribers, and each video has anywhere from 20,000-500,000 views! The commercials are praised for being ambitious, smart and funny – just to advertise the price of food. Some commercials go above and beyond smart or funny, to touching and emotional. This Breast Cancer awareness commercial for example, that was viewed over 900,000 times (Tip- It’s a time lapse of the same family):

When you watch ICA reklam you don’t realize you are watching a commercial aside from the pop-up price tags that are somehow not intrusive at all. There’s even a commercial about it, “Is there anyone that notices these price tags on all of our goods?” “What prices? Oh those, who in the world cares about them?” followed by ‘The Swedish Interesting Club’ noting the ICA prices in the commercials:

The wikipedia page has the full history of episodes and cast members and labels the ICA reklam as a soap opera, which makes  sense since there has been alien abductions, paternal revelations, farewells, and police investigations only in the last 12 months.

Stig and Ulf are the only two cast members that have been with the “show” from the very first episode in 2001 – and that is sadly about to change. Today, “ICA -Stig” (the store owner, played by Hans Mosesson), a staple in the ICA reklam,  announced that he will be retiring from his role and that his last commercial will be on February 1st.

Hej då ICA-Stig. The commercials won’t be the same without you, but if anyone can make it work, it’s the people behind ICA commercials.

For those of you who aren’t familiar with ICA reklam, here’s some more good ones that don’t need too much Swedish to understand:

“Good offers for the year’s poorest month (January)”

Ulf isn’t the sharpest crayon in the box: “Look what I learned online yesterday!”

Summertime comes to ICA “I refuse to work in these conditions!” “What conditions?”:


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Celebrating Cinnamon Rolls in Sweden

October 4th: a day to cherish and savor the beloved cinnamon roll (which originates from Sweden), or “Kanelbulle” a little more than normal.

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To celebrate last year I made Swedish and American Cinnamon rolls side by side to compare. Read about that experiment HERE.

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This year, however, I decided to do something different (AKA: less work) and compared cinnamon buns from different local bakeries.

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I used the same bakeries as when we tasted Semlor last year, in this post HERE (read about each bakery, and another delicious Swedish pastry there)

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At first I was unsure, a cinnamon roll is a cinnamon roll, right? Would they really be THAT different? Here’s our results:

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Traditional kanelbulle, perfect for fika. At only 7kr ($1), you can’t go wrong. A bit more cardemum flavoring, but overall a balanced bun.

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At 14 kr ($2), we were hoping that this would be a big step up, but it wasn’t. It was sweeter and a bit nicer – but not 7 kr worth. I liked this one more than the “benchmark” from Östras, but it was too pricey.

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Even though it looks sloppy, this cinnamon bun was surprisingly delicious. Discouraged by the 15kr price tag, I had my hesitations, but the addition of almond paste really made for an especially tasty treat.

RESULTS:

Paulssons is our choice when we want something a little more festive, like celebrating Kanelbullar dag.

Östras is our day-to-day take-away cinnamon bun.

Regnbågen is a nice treat if you’re having fika there and want to enjoy something sweet.

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I hope those of you in Halmstad find this helpful! Either way, no matter where you are – I hope you had a kanelbulle today!


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Glad Påsk! Happy Easter!

Sitting on the train heading up to Värnamo to spend the holiday with my in-laws we were approached by a little girl. Being accustomed to panhandling on the subway in NYC, I averted my eyes, hoping my husband would deal with it and send her away. When a meek gentle voice wished us “Glad Påsk” I saw that the girl was dressed as an Easter Witch with a green apron and scarf, covered in painted-on freckles. She was the daughter of the train conductor, handing out free chocolate Easter egg candies to all the passengers.

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Easter in Sweden is all about the candy, eggs, and witches. Instead of Easter baskets, candy is kept in large paper Easter eggs:

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The three main decorations of Easter are these oversized decorated Easter eggs, colorful feathers, and witches on broomsticks.

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Wondering why Easter in Sweden has so many witches? Easter was believed to be the day when the witches would fly to the blue mountain and dance with the devil. It was common to  close the windows and light fires so the witches wouldn’t land on near your house. Nowadays, Swedish Easter witches are kids walking from house to house dressed in scarfs and rags with a copper teapot collecting treats from neighbors in exchange for drawings.

This year I even found devil chickens to accompany my Easter witch:

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Freaky. Thankfully the cute type are still around:

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And then we have the edible type that my husband expertly crafted:

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Behind the scenes, making of:

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As with every Swedish Holiday, the smörgåsbord is beautiful and delicious:

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With a little extra eggs (Hard and soft boiled)  on the table, Påskmust (Easter soda) and schnaps. it is an Easter meal.

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We rounded the night off with some monopoly…guess who won!?

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Hope everyone had a great holiday!!

Read about last years Easter Here!


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Waffle Day – Våffeldagen

In Sweden, today – and every 25th of March – is WAFFLE DAY! If you ever needed an excuse to eat waffles, here it is.

Waffles in the U.S. are a breakfast food, covered in syrup and butter. In Sweden, however, waffles are strictly dessert covered in freshly whipped cream and strawberry jam.

Why is it Waffle Day? They say that it stems from the mispronunciation of “vårfrudagen” (Our Lady’s Day) to “våffeldagen” (Waffle Day).  Leave it to Swedes to turn the conception of Christ into a day to enjoy waffles!2013-03-25 18.41.492013-03-25 18.41.46


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Cooking Swedish: Semlor

Semlor day is here again! Read all about the history, meaning, and traditions of Fettisdag and semlor (And a review of the best semlor in Halmstad) in last years posts: HERE and HERE.

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This year, learn how to make your own beloved Swedish classic! c’mon be a little Swedish! These sweet buns are eaten until Easter, so you have time!

semlorblog


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Cooking Swedish: Fläskpannkaka

A couple of weeks ago a friend of mine made a traditional Swedish dish called fläskpannkaka, or pork pancake. I’ve read about this food before and was curious about it because it seemed very simple and easy to make in addition to something that Swedes love to eat!

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It’s not just regular pancakes with pork, but instead a thicker version baked in the oven. The fläskpannkaka I ate was thinner and had spinach in it and I’ve read other recipes with parsley or other spices to give it a little different flavor and add some color. Below is the basic traditional way to make fläskpannkaka, enjoy!!

FLÄSKPANNKAKA

We used two different types of pork, as we didn’t have enough of either. Bacon works great, but the pork you’re supposed to use is called “rimmat fläsk” or “salted pork.” Many people prefer to bake the bacon or pork for 10-15 minutes instead of frying it by using the same pan as its going to be cooked in. Four eggs, 2.5 cups (6 dl) milk, and 1.5 cup (3.5 dl) flour with a sprinkle of salt and sugar into the batter.

Smaklig Måltid! Bon Apetitt!

Julbord: Christmas Table

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I’ve eaten Christmas dinner in Sweden four times now, but it wasn’t until this year that I realized how traditional it really is. A week before Christmas we had lunch at a restaurant, which happened to be serving a “Julbord.” Christmas in Sweden is all about the Julbord – think “Smörgåsbord” but with all the classic Christmas foods. The restaurant Julbord was serving the exact same Christmas foods as I’ve eaten in Sweden the last few years; it’s not just a family tradition.

Come noon on December 24th (Swede’s celebrate on the eve, or afton) our Julbord looks something like this every year:

Except this year we somehow forgot the boiled eggs – a Swedish tragedy. So, whats on this Christmas Table? Let’s see!

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Julskinka: Naturally, The Christmas Ham – only eaten after smothered in mustard.

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Dopp i gryta: “Dip in the pot” –  Using the rich flavored Christmas Ham broth, it is very traditional to dip dark bread and to eat the soaked bread along with Christmas dinner.

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Janssons Frestelse:  “Janssons Temptation”a delicious dish with very thinly cut potato ‘sticks’ is cooked in the oven with a secret ingredient that makes many non-swedes squirm…

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Anchovies. and anchovy juice.  Sounds gross, I know, but it’s awesome and full of flavor!

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Kålpudding:  Cabbage pudding. Thinly chopped cabbage, fried with syrup, baked with a thick layer of seasoned ground beef in the middle.

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Some Kålpudding and Janssons Frestelse  preparation.

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Fläskkorv: large pork sausage

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Prinskorv: “Prince sausage”  mini hotdog-like sausages

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Köttbullar: The homemade meatballs, of course.

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Brunkål: Brown Cabbage, served as a side dish. Cabbage is boiled and fried and seasoned with vinegar, salt and syrup.

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Christmas Bread

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Cheese, bread, butter, and salad.

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My Christmas feast. Bottom center is the Kålpudding and Janssons Frestelse.

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Alongside we drank Julmust, beer, and snaps.

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Julmust is a very popular cola beverage that is Christmas themed and has a distinctly different “holiday” flavor.

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After dinner and before the presents we eat Struva and glögg - a Swedish mulled spiced wine served warm with raisins and almonds.

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Later that evening we enjoyed Swedish cheesecake, icecream, jam, and cream with coffee, tea, and liquor.

If we had any young kids in the family our Christmas eve festivities would be very different, having to schedule around the must-watch 3:00pm Christmas cartoon, “Kalle Anka,” or as we know him – Donald Duck.  Every year half of Sweden faithfully sits around the television and watches “Kalle Anke och hans vänner önskar God Jul” or “Donald Duck and his friends wish you a Merry Christmas.”

Which would probably be followed by a mysterious Santa knocking on the door and giving out presents.

Christmas eve is also filled with tons of chocolate treats and candy, both as dessert and presents.

On Christmas Day, as if we aren’t full enough, we have our next food tradition – Lutfisk served with boiled potatoes.

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Lutefisk is a white fish that is air dried to later be re-hydrated with water and lye. The fish soaks in the lye water for weeks before it is ready to be cooked. The fish has a strange consistency the first time you eat it, but it is easily forgotten because it is served with a ton of white sauce, salt, and pepper. There are very small bones in the fish,  so be careful!

One last thing – it is very popular to make gingerbread houses in Sweden, as well as to eat ginger bread cookies throughout the month.

This gallery contains 23 photos

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