Sometimes part of my part-time teaching job involves going to companies to help employees improve their English. Over the past three months I have been holding three weekly English lessons for a company called Gekås. If you are planning on moving to Sweden, knowing about this place is a must. If you are going to visit, it’s even a tourist attraction.
Every Swede knows what Gekås is, because it’s the biggest and cheapest “super store” in Sweden. I knew what it was before I even moved here. Everyone I met used to ask if I have ever been there and were disappointed when I revealed that I hadn’t. I didn’t get the big deal- I come from the U.S. where huge stores that sell tons of cheap stuff are everywhere, so I didn’t think much of it – until I went to work there. Walking through the store itself takes forever, not to mention through the warehouse to get to the offices.
Before I went there for the first time I knew that it was very big, very cheap and very famous – not just because people mentioned it to me, but because of the T.V shows. Yes, multiple. One show includes following/interviewing regular customers as they shop and employees as they work.
The other, more famous, show is based around two employees (morgan & ola-conny) that travel to different countries (season 1) and different states of the U.S. (season 2) doing different things despite their difficulty with the English language and inability to communicate.
What does that have to do with Gekås? No idea, aside that sometimes they go back to the store and their faces are all over Gekås merchandise and advertisements.
So, obviously the store is huge, both in size and familiarity, but the neighborhood is not. Gekås is in a small town in Sweden called Ullared, which has only 800 inhabitants. The 40 minute bus right from the train station is mostly trees, fields and farms. Gekås was built in the middle of nowhere in 1963 and just kept growing until it put Ullared on the map.
At 35,000 squared meters (376, 735 sq. feet), it’s over 100,000 squared feet (9,300 sq. meters) larger than the biggest Walmart in the U.S. . Due to the low prices, people travel to shop at Gekås, enough so that they have their own hotel, cabins and campsites next to the store. If you spend a whole day shopping, you can eat at the full sized restaurant on the 3rd floor, the salad bar on the first floor or have a beer at the sports bar in the middle of the store – in the women’s department.
Don’t be surprised to see people with two carts full of merchandise, exploring the 19 different departments on the hunt for more. Combine this with thousands of customers (record of 27, 500 in one day, 4.6 million in one year), it gets awfully crowded, even if it’s a big place. The good news is that there are over 62 cash registers to help with the congestion. That many cash registers helps with that many people, but also with how much merchandise they sell and money they make: a record of 33 million SEK (5 million USD) in one day.
Thankfully, going every week meant I never had to go crazy to find everything I wanted or needed, but I did find a lot of good deals (like games and clothes) and cheap prices on household stuff I would have bought anyway. I have only explored a tiny part of the store, since I only had 30 minutes between teaching and my bus, so, I’ll certainly be back.